Report Abstract

1 2025 China Mobile Internet Development Overview
1.1 Overall Mobile Internet Traffic & User Stickiness Trends
1.2 China Mobile Internet User Structure
1.3 Tier-1 Industry Traffic
1.4 Mobile Internet – Usage Frequency by Sector
1.5 User Online Time & Sessions
1.6 Smart TV / OTT Traffic Trends
1.7 Smart TV Traffic Distribution

2 Key Segments in 2025Q3
2.1 Content Consumption
  2.1.1 Long-Form Video: Overview, User Profiles, Youku & Z视介 App Dynamics
  2.1.2 Short Video: Overview, Sub‑segments, Top Apps
  2.1.3 Digital Reading: Overview, User Profiles, Sub‑segments, Top Apps
2.2 Smart Technology
  2.2.1 Artificial Intelligence: Dynamics, Overview, User Profiles, Sub‑segments, Key Apps
  2.2.2 Smart Devices: Overview, User Profiles, Sub‑segments
2.3 Shopping & Travel
  2.3.1 Food Delivery: Dynamics, Overview, User Profiles, Key Apps
  2.3.2 E-commerce: Overview, User Profiles, Sub‑segments, Key Apps
  2.3.3 Travel & Mobility: Dynamics, Overview, Key App Metrics
2.4 Social Interaction
  2.4.1 Messaging & Chat: Overview, User Profiles, Key Apps
  2.4.2 Social Networks: Overview, User Profiles, Key Apps
2.5 Information Services
  2.5.1 News Aggregators: Overview, User Profiles, Search Trends
  2.5.2 Finance & Wealth Management: Overview, Sub‑segments, Key Apps

3 2025Q3 China Mobile Internet Value Rankings
3.1 Top 10 Growth List (User Base >100M)
3.2 Top 15 Growth List (50M – 100M)
3.3 Top 15 Growth List (10M – 50M)
3.4 2025 Top TV Drama Ratings (CCTV & Satellite)
3.5 2025 Top TV Drama Ratings (CCTV & Satellite) – continued

Figure 1-1   mUserTracker – Monthly independent devices (Dec 2021 – Dec 2025)
Figure 1-2   mUserTracker – User stickiness trend (2021-2025)
Figure 1-3   mUserTracker – User demographics (Dec 2025)
Figure 1-4   Tier-1 industry monthly devices & penetration rate (Dec 2025)
Figure 1-5   Daily usage per device by industry (2024 vs 2025)
Figure 1-6   Top 10 industries by avg daily time per user (Dec 2025)
Figure 1-7   Top 10 industries by avg daily sessions per user (Dec 2025)
Figure 1-8   Smart TV terminal scale & activity trends
Figure 1-9   Smart TV active terminal penetration by scenario & avg daily usage (Dec 2025)
Figure 1-10 Major smart TV brands: active terminal scale & market share (Dec 2025)
Figure 1-11 Smart TV boot rate by brand type (Dec 2025)
Figure 2-1   Long-form video monthly devices trend (2025)
Figure 2-2   Long-form video user stickiness (2025)
Figure 2-3   Long-form video user personas (Dec 2025)
Figure 2-4   Youku app monthly devices & daily usage time (2025)
Figure 2-5   Youku drama series monthly total plays
Figure 2-6   Two major new variety shows: monthly total plays (2025)
Figure 2-7   Round Table series peak monthly plays
Figure 2-8   Z视介 app user scale & stickiness (2025)
Figure 2-9   Short video monthly devices trend (Jan–Dec 2025)
Figure 2-10 Short video user stickiness (2025)
Figure 2-11 Short video vs. micro-drama monthly devices (Dec 2024 – Dec 2025)
Figure 2-12 Short video sub‑segment user stickiness (Dec 2025)
Figure 2-13 Douyin monthly devices trend (2025)
Figure 2-14 Hongguo Free Short Drama app monthly devices trend (2025)
Figure 2-15 Digital reading user scale & stickiness (Dec 2025)
Figure 2-16 Digital reading user personas (Dec 2025)
Figure 2-17 Digital reading sub‑segment user scale (Dec 2025)
Figure 2-18 Fanqie Free Novel monthly devices & usage time (2025)
Figure 2-19 AI industry user scale (2025)
Figure 2-20 AI sub‑segment user scale (Dec 2025)
Figure 2-21 AI user personas (Dec 2025)
Figure 2-22 LLM apps monthly devices trend & stickiness (Dec 2025)
Figure 2-23 AI tools monthly devices trend (2025)
Figure 2-24 AI tools user stickiness change (2025)
Figure 2-25 Qianwen app monthly devices & usage sessions (2025)
Figure 2-26 Smart devices industry monthly devices trend (2025)
Figure 2-27 Smart devices user personas (Dec 2025)
Figure 2-28 Smart devices sub‑segment user scale (Dec 2025)
Figure 2-29 Smart home user stickiness (2025)
Figure 2-30 Food delivery industry user scale & stickiness (2025)
Figure 2-31 Food delivery user personas (Dec 2025)
Figure 2-32 Taobao Shanguo app user scale & sessions (2025)
Figure 2-33 Taobao Shanguo user personas (Dec 2025)
Figure 2-34 E-commerce industry user scale (2025)
Figure 2-35 E-commerce user stickiness (2025)
Figure 2-36 E-commerce user personas (Dec 2025)
Figure 2-37 E-commerce sub‑segment user scale & sessions (Dec 2025)
Figure 2-38 Damai app user scale (movie ticketing) 2025
Figure 2-39 Travel & mobility user scale & usage time (2025)
Figure 2-40 Amap (navigation) user scale (2025)
Figure 2-41 Didi Chuxing (ride-hailing) user scale (2025)
Figure 2-42 Messaging & chat user scale & usage time (2025)
Figure 2-43 Messaging & chat user personas (Dec 2025)
Figure 2-44 WeChat user scale & stickiness (Dec 2025)
Figure 2-45 Social network user scale & usage time (2025)
Figure 2-46 Social network user personas (Dec 2025)
Figure 2-47 Xiaohongshu user scale (Dec 2025)
Figure 2-48 News aggregator user scale & usage time (2025)
Figure 2-49 News aggregator user personas (Dec 2025)
Figure 2-50 Baidu Search monthly total usage sessions (2025)
Figure 2-51 Finance & wealth management user scale (2025)
Figure 2-52 Payment industry user scale (2025)
Figure 2-53 Alipay user scale (2025)
Figure 2-54 Alipay daily sessions per device trend (2025)
Figure 2-55 Securities service industry user scale (2025)