2025 China Two-Wheeled Electric Vehicle Industry Report
2025 China Two-Wheeled Electric Vehicle Industry Report
2025 China Two-Wheeled Electric Vehicle Industry Report
Scope: Electric bicycles, mopeds and motorcycles compliant with GB17761—2024. The new national standard (effective Sept 2025) removes mandatory pedals, mandates connected modules, and boosts safety requirements.
Trade-in subsidies + white-list policies are driving replacement demand.
▪ New GB: stricter fire resistance, BeiDou positioning, anti-tamper design, plastics ≤5.5% of weight.
▪ Multiple provinces launch scrappage subsidies in 2024, accelerating consolidation.
▪ Smart features become the new battleground: Ninebot, Niu achieve counter-trend growth; incumbents accelerate transformation.
⚙️ New GB Milestones
Lead-acid models weight limit raised to 63kg; mandatory communication module (GPS/telematics); optional rearview mirrors; mandatory service life labeling.
📊 Revenue Divergence
Yadea stable but slightly down; Ninebot revenue surged ~40% YoY; Niu turned profitable in 2024. Smart investment directly drives premium power.
🏆 Premium segment (¥4000+)
Ninebot ranked **** premium seller for two consecutive years across 21 cities, followed by Yadea. Premium segment growth beats industry average by 12%.
Smart EV sales ranking: Ninebot leads for three consecutive years; Yadea/Aima expand smart lines; Niu, Luyuan, Tailing differentiate. Smart penetration exceeded 35% in 2024.
Lead-acid
Cost-effective, mature tech, 30-50Wh/kg; graphene-enhanced lead-acid retains large user base under new GB.
Lithium-ion
150-280Wh/kg, GB 43854 eliminates substandard products, safety upgrades boost adoption.
Sodium-ion
90% capacity retention at -20°C, low cost, commercial pilot in 2025 – huge potential for mid-low end replacement.
Top players develop proprietary OS (Ninebot NinebotOS, microkernel architecture) enabling cloud-edge synergy. TCS, hill hold, RideyFun smart dashboard, OTA become market differentiators. Lu Master smart rating system (total 1940 points) shows 9% YoY improvement, widening the gap between leaders and followers.
Ninebot 810 pts (4 consecutive years #1)
Zeeho, Niu runner-up
Yadea/Aima accelerate
Ninebot takes 10 spots
Zeeho 3, Niu 2
Smart competition intensifies
Keyless entry 94%
Anti-theft alarm + GPS >70%
ABS/TCS trickling down
Aesthetics become key: younger buyers (age 18-30, nearly 50% of premium segment) drive CAGR >15% for ¥4000+ models. In-house powertrain, smart ecosystem and omnichannel experience form high-end moats.
Offline stores still dominant, but “social种草 – offline test ride – local delivery” becomes norm. JD.com holds 53.1% online share. Used market formalizing: Ninebot first official used-vehicle program (valuation/trade-in/resale/warranty). 61.2% of users have second-hand EV purchase experience; battery health & certification remain key concerns.
2024 export volume 22.11 million units (+47% YoY), ASP fell to ¥1871.8 (-12%) due to SEA/LATAM/Africa expansion. Leaders shift from OEM to flagship stores + local R&D (Ninebot, Niu, Yadea, Tailing TLG). E-scooters + e-mopeds dual-track global strategy.
👥 Core User Profile
Age 26-45, 62% male, married, middle income; heavy commuting & quality/tech oriented.
⚡ Top Purchase Drivers
1. Commute convenience (48.7%); 2. Travel efficiency (42.3%); 3. Flexibility (36.5%); affordability ranks 4th.
📌 Key Purchase Factors
Battery range (67%), durability (58%), smart functions (51%), braking safety (47%), after-sales (38%).
50-80km mainstream (61%), 60km most desired
Lead-acid/graphene 49% │ Lithium 38% │ Sodium rising
Avg 5.2 years; motor & battery life top concerns
Top-of-mind (unaided): Yadea 41.2% | Aima 16.7% | Ninebot 12.9%. Smart EV awareness: Ninebot 48.2% highest, purchase consideration 32.6%. Brand image divergence: Ninebot/Niu = high-tech, young, innovative; Yadea/Aima = safe, professional, wide service. Satisfaction leader: Yadea (4.46) and Ninebot (4.45) tie for first place, well above industry average.
Keyless entry, motion alarm, APP vehicle status are most-used smart features with satisfaction ~4.2/5. Mobile app overall satisfaction 80.4%; stability and ease praised, but innovation expectations remain high.
Usage 92%
Satisfaction 4.23
Top functional need
Top pain points: insufficient storage (42%), range anxiety (38%), battery degradation (33%). Second-hand market gains traction: 61.2% have used EV purchase experience; certified pre-owned with battery health report & warranty are deciding factors. Ninebot, Yadea strengthening certified used-vehicle ecosystem.
🚀 Lifestyle product & AI companion
Large-model integration (DeepSeek etc) enables voice interaction, smart navigation. Emotional design emerges – Ninebot Kz110, Aima Meta Play turn EVs into “mobile smart hubs”.
🧩 New GB Design Renaissance
Plastic weight ≤5.5% → minimalist metal style. Anti-tamper chips, stronger frame, modular battery design.
🔄 Standardized Used Market
Fleet exceeds 420M units. Battery health grading + OEM-managed resale platforms emerge. 2025 leaders will build “buy-use-recycle” lifecycle service.
Mid-tier OTA/BMS to exceed 45% in 2025
“Order online, pick-up in store” rises from 29% to 38%
Core tech + brand moat decisive for future
Conclusion: China’s two-wheeler EV industry stands at a historic convergence of policy tailwinds, technology fusion, and experience upgrade. New GB accelerates consolidation, smart ecosystems and global expansion forge long-term moats. Brands like Ninebot and Yadea are defining the next decade of micromobility.
| Indicator | Key Figure / Trend |
|---|---|
| 2024 total sales volume | ~50M units (-2.3% YoY due to replacement cycle extension) |
| 2025 sales forecast | ~52M units (+4% recovery) |
| Smart EV penetration | 32% in 2024, forecast 40% in 2025 |
| Export 2024 | 22.11M units (+47% YoY), ASP ¥1871.8 (-12%) |
| Young consumers (18-25) smart preference | 76.4% prioritize smart EVs |
| Used EV purchase experience | 61.2% of users have secondhand buying/selling experience |
| Nationwide two-wheeler EV stock | Over 420M units, immense replacement potential |
| Brand satisfaction leaders | Yadea (4.46) & Ninebot (4.45) tie for first |
