The 32nd China (Shenzhen) International Gift & Home Expo – Autumn 2024 Procurement Hub.

Exhibition Name: The 32nd China (Shenzhen) International Gift, Craft, Watch and Home Products Exhibition.

Exhibition schedule: October 20-23, 2024. Area: 220,000 square meters.

Exhibition Hall: Shenzhen International Convention and Exhibition Center (Bao'an New Hall), Halls 3, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.

Organizer: Reed Exhibitions (Shenzhen) Co., Ltd.

The China (Shenzhen) International Gift Exhibition has been successfully held for 28 sessions, held regularly in April (spring) and October (autumn) each year.

With a growth rate of 20% per session, it has now developed into a professional, large-scale, and popular industry event in China.

Professional buyers: Over 200,000 professional buyers have made purchases, with more than 16,000 foreign buyers.

Government support: With over 50 associations and government supported gift exhibitions.

● Procurement timing: The Hong Kong Gift Fair and Canton Fair are held simultaneously, so the procurement timing is good.

Brand Exhibition: 26 year brand exhibition, certified by UFI, a high-end international exhibition.

The late autumn season is a critical period for procurement parties to conduct large-scale year-end purchases and formulate procurement plans for the next year.  The China (Shenzhen) International Gift and Home Furnishings Exhibition is held regularly and timely in October every year.  It is a highly acclaimed and large-scale event in the gift and home furnishing industry in China and even Asia, with a remarkable record of 29 exhibitions.  The exhibition gathers over 6,000 exhibitors from the gift industry, including domestic and foreign manufacturers, trading companies, agents/distributors, brand owners, wholesalers, exporters, gift companies, retailers, etc., every year.  Both buyers and sellers gather together at the exhibition to experience, perceive, and compare new trends in the gift industry, including business gifts, company gifts, promotional gifts, original designs, personal gifts, holiday gifts, etc., in preparation for procurement at the end of the year and the coming year.

Title (80 chars): The 32nd China (Shenzhen) International Gift & Home Expo – Autumn 2024 Procurement Hub.

Subtitle (80 chars): Asia's leading gift & home fair: 220k㎡, 6000+ exhibitors, 200k+ professional buyers.

Keywords (100 chars): Gift Expo Shenzhen, Home Products, Reed Exhibitions, UFI, Autumn Fair, Procurement, 6000 exhibitors, 200k buyers, International.

Description (200 chars): The 32nd China (Shenzhen) International Gift, Craft, Watch & Home Products Exhibition. 220,000 sqm, 6,000+ exhibitors, 200,000+ buyers. Held Oct 20-23, 2024 at Shenzhen World (Bao'an). Organized by Reed Exhibitions. UFI certified. Seasonal procurement timing alongside Hong Kong Gift Fair & Canton Fair.

Abstract (200 chars): The 32nd Shenzhen Gift & Home Expo takes place Oct 20-23, 2024. 220,000 sqm, 6,000 exhibitors, 200k+ professional buyers. A 26-year UFI brand event with strong government support, co-located with HK Gift Fair and Canton Fair.

Exhibition DNA & positioning: The 32nd China (Shenzhen) Gift & Home Expo consolidates its role as the anchor autumn sourcing event in Asia. With 220,000 m² across 11 halls, it ranks among the largest trade fairs in the region. The 20% per-session growth reflects strong industry demand and effective buyer-seller matchmaking.

 Strategic timing: Simultaneous scheduling with Hong Kong Gift Fair and Canton Fair creates a procurement corridor that attracts international buyers. The “late autumn” slot is critical for year-end bulk orders and Q1 planning — a key competitive advantage.

 Audience & scale: Over 200,000 professional buyers, of which 16,000+ are international, demonstrate the expo’s global pull. Exhibitors exceed 6,000, spanning manufacturers, brand owners, wholesalers, and retailers. Such density fosters trend discovery (corporate gifts, original design, holiday items) and real-time comparison.

 Institutional endorsement: UFI certification and 50+ government/association partnerships ensure quality standards and trust. The 26-year heritage adds credibility, while Reed Exhibitions’ operational expertise delivers seamless execution.

 Value proposition: The fair acts as a barometer for the gift and home industry, combining scale, timing, and diverse product verticals. For buyers, it’s a one‑stop sourcing platform; for exhibitors, a gateway to the Chinese and Asian markets. The constant 20% growth signals that the event evolves with market trends, making it indispensable for industry players.

Problem identified: Buyers and exhibitors face fragmentation: scattered sourcing channels, untrusted suppliers, and missed seasonal procurement windows — leading to inefficiency and higher costs.

 Solution: The Shenzhen Gift & Home Expo provides a curated, large‑scale marketplace that condenses 6,000+ vetted exhibitors into one venue, synchronized with major trade fairs. It reduces search friction, enables side‑by‑side product comparisons, and offers timely year‑end procurement planning.

 Execution model: ① Pre‑registration & buyer profiling to match interests; ② Hall zoning (gifts, crafts, home, watches) for intuitive navigation; ③ Concurrent seminars and trend zones; ④ Digital matchmaking tools for on‑site and virtual meetings; ⑤ Post‑show lead follow‑up via Reed’s platform.

 Acceptance criteria (KPIs): ① ≥90% exhibitor satisfaction (post‑show survey); ② ≥200,000 unique professional visitors; ③ ≥15% on‑site order conversion rate; ④ ≥85% buyers rate “excellent” for sourcing efficiency; ⑤ 20%+ repeat attendance from international buyers.