2016 China Internet Users Health Improvement Report
2016 China Internet Users Health Improvement Report
2016 China Internet Users Health Improvement Report
iResearch × 1 Pharmacy Joint Release · 52 Pages Core Insights | Based on 2,000 Online Survey Responses
Health definition: Physically healthy (normal health check indicators). Three core segments: Healthy (43.2%), Sub-healthy (43.2%), Chronic illness (13.7%). By Dec 2015, China had 690M internet users, penetration 50.3%.
Age 26-35 shows highest sub-health ratio (45.6%); chronic illness is higher among females (19.4% vs 10.5% male).
Main purposes: For parents (79%), self-use (60%), gifts (45%). Quality concerns (62.5%), yet future online purchase intention remains 72.3%.
Chronic patients: >50% go to hospital; males more likely to self-medicate directly.
Chronic illness users' online purchase rate ~40%. Main concern: drug quality (60%), yet 79% willing to try online purchase in future.
Top personalized service needs: Hospital appointment booking (66.2%), medication inquiry/reminder (54.2%), electronic health records (52.7%).
| Model / Enterprise | Representative | Tele-diagnosis | Pharmacy service | Integrated loop |
|---|---|---|---|---|
| Pharma e-commerce led | 1 Pharmacy, JianYiWang | Self-operated “1诊” (1 Diagnosis) | Own B2C pharmacy delivery | ✓ seamless consultation to purchase |
| Online consultation led | Chunyu Doctor, Ping An Good Doctor | Text/audio consultation | Partner pharmacies (Dingdang, Good pharmacist) | ✓ referral purchase gateway |
| Online hospital model | Wuzhen Internet Hospital, Guangdong Online Hospital | Video diagnosis, e-prescription | Partner pickup/delivery | ✓ prescription circulation |
1 Pharmacy built a “medicine + consult” closed-loop: after online inquiry users can buy drugs instantly, boosting retention and satisfaction.
- 🏠 Home visit / routine follow-up (19.8%)
- 📘 Health education & professional consultation
- 📁 Dynamic family e-health records
- 🌿 TCM wellness & home care services
Chronic patients more price-sensitive: nearly 50% expect 0-50 RMB per visit.
📌 Healthy users
- 50% buy supplements, especially females
- 18.8% tolerate illness without action (highest among groups)
- Family doctor adoption willingness 61.3%
📌 Sub-healthy users
- Active lifestyle adjustments; 76% willing to use family doctor
- 60.2% directly buy medicine when sick; prefer per-visit payment (45.3%)
- High demand for online consultation
📌 Chronic illness users
- Hypertension (47.3%), respiratory disease >30%
- 82.1% wish to sign up for family doctor, online hospital acceptance >80%
- Online pharmacy usage rate ~40%; high refill needs for prescriptions
Key conclusion: Chinese netizens show rising health awareness. Sub-health management and chronic disease care become imperative. Integrated online medical + pharmaceutical services and new family doctor models have significant potential. Policy support and platform evolution will accelerate “medicine+consulting+insurance” closed loops, boosting overall health capability.
| Platform | Pricing model | Service highlights |
|---|---|---|
| 1 Diagnosis (1诊) | Per-service / membership based | Voice health consultation, corporate health management, international services |
| Chunyu Doctor | Monthly ¥99-499; Annual ¥980-2980 | Text/audio consultation, chronic care, referral service |
| Ping An Good Doctor | Health card ¥500-2800/year | Family doctor records, periodic follow-up, genetic testing/checkup guidance |
| Fast Ask Doctor | Weekly/monthly plans | Online & phone consultation, e‑health record |
Note: Based on original report summary reflecting early-stage internet health family doctor models; services continue to evolve.
