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China Healthcare Smart Hardware Industry Report

China Healthcare Smart Hardware Industry Report

China Healthcare Smart Hardware Industry Report

2016-12-01 14:21 https://report.iresearch.cn/report/201611/2671.sht
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iResearch: China Healthcare Smart Hardware Industry Report 2016 | Deep Analysis

China Healthcare Smart Hardware Industry Report

iResearch · 2016 | Data-driven Monitoring · Industrial Chain · Future Trends
📊 Health-grade & Medical-grade ⚙️ Algorithm & AI Barriers 🏥 B2B2C Business Models
📖 Definition · Classification
Core Feature: Data Monitoring

Healthcare smart hardware stores human body data in the cloud and provides real-time feedback after effective analysis and computing, ultimately delivering medical and wellness value.

Health-grade products are not for diagnostic purposes, while medical-grade products require Class II medical device certification (CFDA).

In July 2015, CFDA announced that 18 products (including fitness sport oximeters) are not regulated as medical devices — thus forming the health/medical divide.

📈 Monitoring dimensions: BP/Glucose/Temp/Heart rate/Body fat/Sleep · Multi-scenario evolution
Note: Health-grade data cannot serve as diagnostic evidence per "Medical Device Supervision Regulations" Article 76.
👥 Target Population
Large Niche Segments & Cross-over

Major segments: sports/fitness, sleep disorder, maternal & infant, chronic diseases, and elderly — representing the largest market potential.

Cross characteristic: groups intertwine to create new niches (e.g., maternal + chronic → gestational diabetes).

Medical and health boundaries blur; users shift from wellness needs to medical needs over time.

16M newborns
per year (est. 2015)
222M elderly
(age 60+)
24.52%
chronic disease prevalence
Sources: General Administration of Sport, Health Statistics Yearbook 2015, WHO, iResearch.
💰 Market & Pricing
~RMB 1B market by 2016, wide price span

Health-grade products dominate market share, but total smart healthcare hardware users less than 1% of population.

Smart scales and glucose meters saw rapid growth; blood pressure monitors and sleep devices accelerated.

Taobao price data shows large gaps indicating early-stage market and lack of unified standards.

CategoryMain Price Range (CNY)Share
Smart Scale50-10087%
Smart Thermometer151-200 / 301-40030% / 21%
Smart Glucose Meter151-200 & 251-30045% / 52%
Smart BP Monitor151-200 & 201-25050% / 37%
Based on September 2016 Taobao stats; price variation suggests exploratory period.
🌎 Global Insights
China vs US: Catching up in Algorithms

US healthcare smart hardware began early (2008); China saw large-scale shipment after 2013.

Algorithm gap narrowed quickly, but hardware technology differences remain (e.g., non-invasive glucose: Google’s contact lens in FDA clinical trial).

By 2016, product forms increased but new types decreased in both countries.

📅 Global development timeline 2008-2016: from fitness trackers to clinical-grade cloud platforms
iResearch: Chinese products have rapidly improved, yet core sensors & medical certifications require breakthroughs.
🏛️ Policy·Economy·Society·Tech
External Drivers & Hurdles

Favorable policies: “Made in China 2025”, “13th Five-Year Plan” promote smart hardware and telemedicine.

But medical-grade certification takes long and raises costs for innovative devices.

Residents’ healthcare spending share increased to 7.2% in 2014; yet economic slowdown and long ROI cycles affect VC funding.

7.2%
healthcare spending/total (2014)
5.4%
healthcare/GDP (2012)
51 deals
financing events 2011-2016
Most financing in angel/Series A rounds. BAT strategic moves: Alibaba Health, Tencent’s Tang Doctor, Baidu Dulife.
🔗 Industry Chain
Upstream Components + OEM + Channel Networks

Upstream: higher cost for biological sensors, mass-produced components low cost. OEM dominates manufacturing.

Midstream: incumbents (Omron, Medtronic) alongside startups. Downstream: e-commerce, pharmacies, and rising B2B clients (nursing homes, insurers, hotels).

Shenzhen clusters upstream suppliers, lowering supply chain costs.

📌 Chain: Components → ODM/OEM → Cloud platforms → Hospitals/pharmacies/insurers/users
B2B2C chronic care management increasingly adopted, e.g., pharmacies as service hubs.
💡 Business Models
Hardware Sales Dominant, Service Fee Rising

Revenue streams: direct hardware sales, consumables (test strips, batteries), B2B data service fees.

Future payers: pharmacies, pharma, and insurance companies.

US mature market: insurance as main payer. China experimenting with “hardware + service” closed loops.

C-Direct
online/offline retail
B2B Services
chronic management / pharmacist training
Case: LianXinKang (B2B2C) provides smart devices + chronic care to 5000+ pharmacy stores. iHealth generates data service revenue from overseas insurers.
🏢 Case Studies
Lecare · iHealth

Lecare Medical: smart wearables + mobile health, smart BP cuffs & scales; “Lecare Cloud” serves hospitals with chronic disease management systems.

iHealth (JiuAn Medical): Xiaomi-invested, smart BP/glucose devices, deep chronic care; overseas insurance data fees. Over 1 million app user registrations; HIPAA compliant data security.

Both companies have won iF design awards and built integrated hardware+software platforms.

Lecare Series A from GSR Capital; iHealth raised $25M Series A from Xiaomi.
Verticals in Chronic Care
KangKang BP · LianXinKang

KangKang BP: CFDA-certified ambulatory BP monitor, built Internet hospital for hypertension, connecting hospitals, insurers, pharma. Received A+ round from Yiling Pharma.

LianXinKang (CareLinker): B2B2C model empowering pharmacies with BP/glucose meters, pharmacist training, data mining. Covers 5000+ stores, 1.6M chronic patients.

AI algorithms + risk modeling enable personalized interventions.

📊 Hypertension/diabetes management SaaS + artificial intelligence for adherence
🌡️ Niche Scenarios
Reckon Medical · Sleepace

Reckon Medical: smart thermometers (iThermonitor /孕律). Accumulated >1 million hours of continuous child fever data. Collaborates with Boston Children’s Hospital and overseas insurers.

Sleepace: sleep monitoring hardware + solutions. Partners with Luolai Home Textile and JD.com, serving senior care institutions and hotels. Proven B2B monetization.

Sleep/temperature big data builds health service closed-loop; overseas markets validate willingness to pay.
🔮 Future Trends
Data Monetization & Connecting Medical Roles

1) Industry prosperity inevitable, depends on policies (tiered diagnosis), data security, and capital infusion.

2) Data monitoring service fees for insurers/pharma/hospitals will become mainstream business model.

3) Smart hardware acts as data bridge, breaking information silos, improving medical efficiency.

4) Data accumulation is primary task in early stage; later brand trust and stable cashflow are keys.

Data-driven charges
Insurance actuarial / pharma R&D
Personal health records
continuous monitoring
📌 Critical Success Factors
Early barriers → Mid cost control → Long-term brand

Early stage: CFDA certification, algorithm AI, data accumulation, precise niche positioning.

Mid stage: supply chain cost, operational efficiency, medical resources integration.

Long term: sustainable cash flow, trusted brand, overseas expansion.

Overseas markets (Europe/US) have higher user awareness, providing better data feedback and revenue for Chinese companies.

iResearch highlights “overseas operations help accumulate user data and increase long-term competitiveness.”
🏥 Healthcare Context
Supply shortages & high out-of-pocket burden

China’s doctors/nurses/beds per 1000 people lag behind developed countries. Medical resources unevenly distributed.

In 2013, out-of-pocket spending remained large; medical cost growth far exceeds income growth.

Smart hardware enables out-of-hospital management and chronic disease prevention, supporting tiered diagnosis reform.

📉 2010-2014 tertiary hospitals’ share of inpatient visits kept rising, primary care insufficient
Tiered diagnosis policies empower primary care and home health monitoring via smart devices.
💰 Investment Map
Early-stage focus · Beijing & Shenzhen hub

2011–2016: 51 financings, majority angel/Series A. Billion-level rounds: PICOOC (Series B), iHealth (Series A).

Geographic clusters: Beijing (internet/talent), Shenzhen (upstream components).

Medical-grade startups concentrate on verticals (diabetes, BP, temperature); health-grade on weight/sleep.

37 startups
analyzed sample
Beijing 36%
Shenzhen 27%
Strategic investors: Yiling Pharma, Sinocare, Innovation Works, Tencent, JD.
⚖️ Comparison Summary
Health-grade: fast-consumer; Medical-grade: regulatory heavy

Health-grade (smart scales/thermometers): online-driven, fashionable, low entry barrier.

Medical-grade (BP/glucose meters): CFDA approval, clinical evidence, reliance on physician recommendations & offline channels.

Converging trend: medical-grade gains consumer-friendly design; health-grade improves clinical reliability.

🏅 Future: integration of medical accuracy + user-centric experience.
🎯 iResearch Outlook
Smart Hardware as Core Data Gateway

Industry still in early exploration – data accumulation is top priority.

With 5G, AI algorithms, and mature payers (commercial insurance, pharma), hardware+service will scale up.

China’s healthcare smart hardware will link online/offline medical stakeholders, enabling truly smart healthcare.

Insights from 2016 remain highly valuable as early predictions increasingly realized.


Report date: October 2016 | iResearch Consulting Group. Visual interpretation for research & study.
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