Leveraging internet technology, traditional medical service models have transformed.
Public hospitals become more specialized, private hospitals emerge.
Top-tier hospitals adopt online booking, registration and consultation services.
In recent years, online medical platforms have seen higher user penetration.
Major hospitals have built their own internet hospitals.
Full-lifecycle health management has become a key direction.

The COVID-19 outbreak in 2020 drove medical services online.
JD Health launched an anti-epidemic channel, driving active user growth.
By December 2021, online medical users in China reached 298 million, accounting for 28.9% of total netizens.
This forms a solid demand foundation for online medical health services.

From 2020 to 2021, user scale surged, embedding digital health into everyday life.

The US model is centered on employer-sponsored and insurance-based payment providing employee benefits, which lowers customer acquisition costs.
China's current model focuses on C-end individual payment.
However, with ongoing innovation in commercial insurance, "B2B + corporate payment + commercial insurance" could become a major future direction for China.

Gender & Age: ~60% female; 48.6% aged 25-35.
Family status: 78.2% married with kids.
Education & Profession: 62.7% hold Bachelor's degree; 49.5% are corporate managers or ordinary staff.
Income: 55.2% earn monthly RMB 5,001-10,000; 56.5% of households earn RMB 10k-20k per month.
Health condition: 54.4% report "relatively healthy but get sick several times a year".
Online medical usage: 76.9% have used online medical health services.

Survey shows users care most about understanding their own/family's health status in a timely manner.
They also want to reduce potential disease risks and solve minor health issues conveniently.
Although "trying new technologies" is attractive, the health guidance value is the key factor driving user loyalty.

Digestive diseases, skin issues, TCM wellness, insomnia, and mental stress are the most followed categories.
Users prefer online solutions for long-term minor or chronic conditions such as GERD, gastritis, and insomnia.
Conditions like diabetes and osteoporosis still have enormous untapped demand.

59.1% of users have used online consultations.
The most important factor is doctor communication timeliness (39.8%).
Completeness of doctor information (37.3%) and abundant doctor resources (33.1%) follow closely.

More than half of users have used sub-health improvement services.
Family health management (e.g., "JD Home Doctor") reached 37.1% user adoption.
With the growing popularity of family doctor sign-ups, preventive management awareness is rising.

73.4% of users "fully or very much trust" online medical information and services.
76.3% trust doctors' professional competence (fully/very much).
However, only 35.8% fully trust platforms' privacy protection, and 7.7% do not trust it much.

Nearly half of users believe doctor professionalism and service level need the most improvement.
38.5% point out limited service variety.
32.8% find medical insurance reimbursement difficult.
Platforms must strictly verify doctors' qualifications and explore diversified services as well as commercial/public insurance integration.

The industry is evolving from "barbaric growth" to regulated development.
Requires clarifying responsibilities, synchronizing online-offline quality control, and building risk assessment early-warning mechanisms.
Leading players such as JD Health have established quality management expert committees and industry-leading three-tier QC systems, demonstrating good role-model behavior.

By December 2021, online medical users in China reached 298 million, a netizen usage rate of 28.9%.
Compared to ~205 million in June 2020, the scale has increased significantly.
With pandemic normalization, online diagnosis and health management continue to retain loyal users.

Among surveyed potential and actual users, online health consultation penetration reached 59.1%.
Sub-health improvement services exceed 50%.
Family health management accounts for 37.1%.
Chronic care and medication consultation are also popular, reflecting diverse user demands for full-journey health services.

The US model achieves low-cost scale growth by offering health benefits to employers and insurers.
Under supportive policies, "corporate payment + commercial insurance payment" may grow alongside individual payment.
This would accelerate a virtuous profit cycle for online healthcare, meeting workplace health management demands.

The report demonstrates that the user base for online medical health services is solid, with a 76.9% usage rate.
Next steps must address doctor professionalism visibility, service variety, and privacy protection.
Leveraging internet hospital policies, building an integrated online-offline preventive, diagnostic, therapeutic, and rehabilitative system is critical.