2022 Esports Crowd: Consumer Trends Report on Gender Health Category Source: iResearch Consulting
Esports Population: Sexual Wellness Category Consumption Trends Report
iResearch Consulting · November 2022 | Young Power · New Attitudes · Wellness Consumption
🎮 Esports & Sexual Wellness Population
Core esports audience (gamers, event viewers, live streaming users) is over 75% male and strongly youth-oriented.
Esports sexual wellness population sees female ratio rise to over 30%, with higher monthly income and purchasing power.
Regions concentrated in North, East and South China. Over 70% agree esports is an indispensable part of life and helps expand social circles.
MOBA (68%), Tactical shooters (63%), FPS (61%) highest penetration. Over half spend >2 hours daily on esports content.
Derivative merchandise purchases are active; over 50% actively buy co-branded esports products, including figures, skins and peripherals.
💞 Sexual Attitudes & Relationship Dynamics
Esports does not mean lonely singles. Over 80% of couples bonded through esports.
However, more than 60% have experienced conflicts due to gaming ("ignored partner because of esports" accounts for 58.4%).
Over 2/3 of esports population are in a relationship or married, intertwining esports with intimate life.
- Self-perception linkage: Nearly 60% believe esports pleasure ≥ sexual pleasure, yet 64% would choose to watch grand finals over having sex (playful contradiction).
- Frequency & communication: Almost 45% have sex 2-3 times per week; nearly 60% often communicate with partners to enhance harmony.
- Top relationship triggers: Forgetting appointments due to esports (54.6%), affecting work/rest (49.9%), affecting sex life (38.6%).
Esports participants are far from abstinent — they exhibit high vitality and exploration, creating natural synergy for sexual wellness brands.
🛒 Sexual Wellness Consumption Patterns
Condom buying behavior: ultra-thin, lubricated, and endurance series are most favored. Online shopping accounts for nearly 70% of purchases.
Female participation in purchase decisions is rising: nearly 70% of esports females are involved in condom choices.
Hyaluronic acid / female-friendly designs influence over half of female respondents.
65% of males have strong demand for endurance; top preference: delay condoms (53.6%) & topical sprays. Safety and "no side effects" is the most crucial factor (71%).
Women pay more attention to intimacy and ambiance; health & hygiene top concerns. When partner performance is suboptimal, they prefer adding affectionate "buffs".
Top 5 pleasure products: interactive couples' toys, lingerie (favored by women), bondage gear (favored by men), lubricants, and erotic games. Material safety and functional design are key purchase drivers.
🚀 Market Opportunities & Esports Integration
Unique traits of the esports population create new consumption scenarios.
Over 90% of respondents are willing to have sex in an esports-themed hotel.
Cosplaying esports characters is highly desired: around 67% of males wish their partner would cosplay, and 59% of females are willing to cosplay.
- Product innovation: Esports-branded condoms, delay products emphasizing fast-acting & no side effects. Female-friendly design and high aesthetic appeal stand out.
- Marketing strategies: Jissbon x LGD战队 (LGD Gaming) co-branding case shows breakthrough in esports fandom, boosting transaction surges. Use social media and live esports integration.
- High-potential users: Young, high-spending, early adopters — core incremental group for sexual wellness brands.
📌 Gender-specific Opportunities
⚡ Esports Male Group (N=735)
• Over 65% have strong or very strong demand for sexual endurance.
• Delay condoms top choice (53.6%), plus exercise/daily routine improvement.
• Key concerns: no side effects > good delay effect > user convenience.
• “No surrender in esports, endurance is king” attitude.
🌸 Esports Female Group (N=365)
• Nearly 70% participate in condom purchase decisions.
• Female-friendly designs (hyaluronic acid, gentleness) influence >50% of women.
• About 1/3 pay attention to condom aesthetics & appearance.
• Willing to enhance partner’s performance with emotional “buffs”, focus on interaction.
Market implication: Brands need to balance “efficacy-driven” messaging for males and “emotional/experiential” for females. For men, emphasize delay tech & safety; for women, launch aesthetic, female-centric designs and reinforce female decision-making roles.
🏅 Brand Case & Strategic Takeaways
Jissbon ✖️ LGD Gaming Highlights
Co-branded products deeply penetrated esports culture, building a tailored "endurance gear" narrative around the esports audience. Leveraged tournament heat and livestream interactions to drive sales surge. One of the first sexual wellness brands to seize esports territory, capturing young consumers' mindshare.
Four core opportunities (iResearch summary)
Esports sexual wellness group is open-minded, high spending; ideal for new product incubation.
Ultra-thin / endurance / hyaluronic acid condoms; delay products that prioritize no side effects.
Esports hotels + cosplay experiences — immersive sexual wellness touchpoints.
Social media & esports content deep integration, collaboration with teams/KOLs, multi-channel communication.
According to iResearch, esports has become part of Gen Z lifestyle. Sexual wellness brands that embrace esports culture can achieve brand rejuvenation and capture incremental audiences.
This report highlights trends based on esports population sexual wellness consumption behavior. Copyright © iResearch Consulting. All information compiled from public report insights.
