Definition: Eye health industry encompasses preventive education, refractive correction, medical diagnosis/treatment, and nutritional care. Core players include ophthalmic hospitals/clinics, optometric centers, and product suppliers.

Six growth drivers: National policies (14th Five-Year Plan), rising health awareness, high myopia prevalence, digital device dependency, aging population, and digital tech integration (AI diagnosis, CRM).

Services cover children's myopia control, adult eye strain & dry eye, and elderly cataract/AMD/presbyopia management — forming a full-lifecycle approach.

Medical services rely on ophthalmic hospitals and clinics, covering disease treatment, refractive surgeries, and basic prevention. By 2022, private ophthalmology hospitals reached 1,225, while private eye clinics expanded to 3,843 (CAGR 14.9% 2021-2023).

Optometric centers and optical shops are core providers, delivering sight tests, myopia management, amblyopia/strabismus training, and presbyopic progressive solutions. Consumers demand professional, detailed, and personalized services.

Myopia management: Non-drug options include defocus lenses, Ortho-K, and behavioral intervention. Presbyopia market: progressive lenses enable seamless distance-near vision, poised to explode with aging. Amblyopia/strabismus correction: Digital therapy/VR-based training improves compliance and outcomes.

Products include spectacle lenses, training tools/systems, nutritional supplements, and eye care items. Functional lenses (defocus control, progressives) and Ortho-K lenses are growing rapidly.

Consumers prioritize product features (comfort/safety/effectiveness). Ortho-K purchases are strongly influenced by doctor recommendations. Most replace lenses within 18 months; free after-sales sight tests build loyalty.

• Pediatric myopia control market nears saturation, but early screening for ages 0-6 targets >90% coverage.
• Adult dry eye care & refractive surgeries gain momentum: dry eye prevalence 21%-30% drives artificial tears and nursing products.
• Senior progressive vision management: aging population (over 400 million aged 60+ by 2035) boosts progressive lenses and cataract surgeries.

Marketing expansion: social media omnipresence, IP & private traffic (Pengsheng SCRM), cross-insurance partnerships, targeting children, professionals, and seniors through educational content + scenario marketing.

Medical devices: Topcon, Zeiss, Nidek lead high-end equipment; domestic suppliers gaining share. Optometric devices: autorefractors, MYAH biometer, slit lamps, digital vision training (VR/glasses-free 3D). AI enhances precision diagnosis and personalized correction.