2023 Precision Skincare Trend Report

New definition of precision skincare: Precision skincare deeply integrates photoelectric technology and precision medicine in skincare practice. It is a next‑generation scientific skincare solution that is skin‑problem oriented, providing personalized and whole‑process precise prevention & treatment. Home-use beauty devices and functional skincare products are the main components. Precision skincare pursues ingredient certainty and dosage controllability, achieving synergistic and multiplied effects through multidisciplinary research combining ingredient science and precise energy.

Development overview: Domestic beauty devices and functional skincare started relatively late compared to Japanese, Korean, European and American markets. However, with improving R&D capabilities of local brands and stronger regulations, consumer confidence in domestic products has increased, allowing Chinese beauty devices to break through.

Drivers of precision skincare industry:
Policy driver: While regulatory tightening clears out small brands, it also sends positive signals, maintaining a healthy business environment.
Capital driver: Investment in relevant domestic sectors remains active, with synthetic biology, functional ingredients and home beauty devices trending upward.
Market driver: Skincare market enthusiasm rises, consumption scenarios shift. With upgraded technology and growing consumer awareness, beauty devices effectively fill the home-use gap between daily skincare and medical aesthetics.
Technology driver: Four core disciplines — bio-instrument engineering, skin metrology, optoelectronic science & engineering, and precision medicine — form the scientific foundation of precision skincare.
Consumer demand driver: As health awareness increases, attention to skin health management grows. Safe, science‑backed and precisely effective skincare is highly favored.

Market status of precision skincare:
Market size: According to iResearch estimates, China’s precision skincare market will reach 61.6 billion RMB in 2023; home beauty devices market 15.0 billion RMB; functional skincare market 46.6 billion RMB.
Key players: The industry is still in early stage, demanding robust technology, product efficacy validation, and safety evidence. Multi‑party collaborations among industry, academia, research and medicine drive sustainable high‑quality development.

User insights: In first‑ and second‑tier cities, affluent and well‑educated women aged 25‑39 are the main consumers. With age, skincare methods become more diverse and professional. Lifestyle changes and environmental factors cause complex skin issues; late nights affect skin significantly. After age 30, skin aging concerns rise. Evenings, gatherings, staying up late, seasonal changes, and post‑sun exposure are key scenarios. Product efficacy, safety, and ingredients are top purchase considerations. 70% of precision skincare users believe that combining beauty devices and skincare products achieves “1+1＞2” synergistic effect.

Analysis of representative enterprises: Based on internal iResearch discussions and expert input, the evaluation dimensions include technology, product, certification, and channels. AMIRO, as a leading domestic beauty device brand, expands online & offline channels, broadens product matrix to build a moat, strengthens photoelectric technology via joint labs with universities, and partners with hospitals for clinical trials to verify safety, efficacy, and compliance.

R&D technology evolution: In the past, consumers treated functional skincare and beauty devices separately to solve issues like wrinkles, spots, or redness. With technological progress and demand for personalization, people realize that pure ingredients or pure energy alone cannot meet all needs. The market now integrates functional skincare with beauty devices to provide more comprehensive and precise solutions.

Future outlook:
Precision skincare shows a trend of multi‑technology integration and cross‑disciplinary collaboration.
Scientific advances bring innovative functional ingredients.
The precision skincare paradigm makes skincare more accurate, effective, scientific, and controllable.
Digital skin analysis will enable smarter, customized diagnostics and solutions.

Precision skincare offers personalized, whole‑process precise skin care based on scientific evidence. It targets skin problems, studies physiological mechanisms and environmental factors, identifies corresponding targets (solving points), selects active ingredients and photoelectric technologies, and uses modern medical techniques to deliver energy/ingredients precisely. It is a scientific, individualized approach that goes beyond “chasing concentrations” – focusing on three dimensions: precise identification, precise evidence‑based targeting, and precise delivery.

Three links & seven steps: Unlike traditional subjective judgment and epidermis maintenance, precision skincare uses technology for precise identification, scientific analysis to find root causes, optimal target pathways, matching active ingredients & photoelectric methods, deep dermal layer intervention, and multi‑party validation to achieve precise and efficient skincare.

The four core disciplines – bio‑instrument engineering, skin metrology, optoelectronic science & engineering, and precision medicine – form the theoretical base. Integrating microelectronics, computer science, polymer materials, AI, and clinical medicine enables true solutions for skin health, from mechanisms of healthy skin phenotypes to development of highly specific actives and targeted delivery systems.

Ingredient certainty and dosage controllability define precision skincare. Skincare is a systematic, scientific process from basic epidermal barrier protection (base) to dermal repair (advanced) and superficial muscular aponeurotic system activation (top). Precision skincare combines active ingredients with home‑use beauty devices to achieve “1+1＞2” effects, improving absorption and convenience.

From “basic skincare” focused on branding to “precision skincare” emphasizing results, local brands are rising. Similar paths for functional skincare and beauty devices: international brands dominated pre‑2010; from 2015, domestic players like Shanghai Jahwa and AMIRO accelerated development. Now, Chinese brands are moving to mid‑high and premium segments, shifting consumer philosophy from natural or ingredient‑based to precision skincare.

“Regulatory dividends” drive high‑quality growth. Starting April 2024, RF home‑use beauty devices are classified as medical devices, raising barriers and clearing out smaller brands. Industry leaders are also developing group standards, improving consumer protection and fostering healthy market order.

Investment remains active in beauty & personal care: 37 financing events by July 2023, with synthetic biology and functional ingredients as hot terms. Capital is also increasingly interested in the home beauty device segment, with domestic brands like AMIRO gaining strong momentum through multiple funding rounds.

AI and big data enable precise, data‑driven skincare. By analyzing skin conditions and needs, biological technologies match ingredients and energy to achieve personalized, targeted outcomes.

Quality consumption and health awareness drive precision skincare. As traditional skincare fails to meet fast improvement needs, medical aesthetics become home‑friendly and lighter. Recognition of “safety” and “science” in home beauty devices increases.

“Scenario‑based, ingredient‑conscious, technology‑selective” philosophy pushes refined and scientific skincare. Consumers do thorough research, analyze their skin status, and combine targeted ingredients with beauty devices for precise results.

Rising skin health awareness fuels market growth. After a slowdown in 2022, recovery started in 2023. iResearch forecasts the precision skincare market will reach 61.6 billion RMB in 2023. While regulatory changes in 2024 may temporarily impact growth, standardisation and higher user penetration will drive the market past ¥100 billion in three years.

The nascent precision skincare industry sees collaboration among enterprises, universities, research institutes, and hospitals. Companies like AMIRO and Skinceuticals partner with universities (Shanghai Jiao Tong, Zhejiang) for optoelectronics, with raw material innovators (Bloomage Biotech) for high‑absorption actives, and with hospitals for clinical efficacy & safety validation.

Intense competition with domestic brands overtaking imports on multiple fronts. While Japanese brands like Ya‑man once dominated, Chinese brands now lead in technology, innovation, services and user insights, benefiting from growing consumer trust in domestic products.

Many players; new and established brands must build moats. Brands like Winona, Revitalash, and new entrants like “Chapter 14” focus on precision skincare. AMIRO also expands into functional masks to complement device energy.

Industry‑academia‑research‑medicine platforms enhance product strength. Companies like HM Bio and AMIRO set up joint labs with top universities and hospitals to cover the whole chain from skin diagnostics to precise solutions.

Primary consumers: women aged 25‑39 in first‑/second‑tier cities, with mid‑high income and 70% holding bachelor’s degrees or higher. They value scientific, targeted skincare.

Women apply skincare more frequently: 35.1% twice or more daily. Consumers over 25 are more willing to spend on advanced methods including beauty devices, salon visits, aesthetic procedures, and supplements.

Under 30: enlarged pores, blackheads, acne, sensitive inflammation. Over 30: facial wrinkles, eye lines, sagging contours, pigmentation – aging related issues.

Daily: hydration, nutrient supply, anti‑aging, deep cleansing. Emergency repair: calming, anti‑inflammation. Seasonal changes: nutrients plus soothing. Special occasions (travel, meetings): brightening, firming, contour lifting.

Efficacy, safety, and ingredients are top concerns. Consumers also value strong R&D strength, clinical validation, and scientific recognition from professional institutions.

70.8% of users agree that combining beauty devices with skincare achieves synergistic multiplier effects. 64.1% are willing to buy combo sets. Most users pair devices with serums, masks, creams. 77.7% notice significantly improved absorption after using devices.

From separate use — functional skincare or devices — the industry now integrates both to deliver more comprehensive and precise solutions, acknowledging the complementarity of technologies.

Key efficacy categories: whitening, hydration, anti‑wrinkle/firming, repair/soothing, anti‑acne. Since May 2021, China’s “Cosmetics Efficacy Claim Evaluation Standards” ushered in the efficacy era, with ingredients providing targeted solutions.

From single‑energy to multi‑technology devices. Example: AMIRO Turbo anti‑aging device integrates RF, microcurrent, red light, and infrared for lifting, anti‑aging, and brightening.

Devices boost penetration of whitening ingredients to deep skin layers, while RF technology regulates melanin production and degradation, achieving “1+1＞2” whitening effects.

For sensitive skin and barrier repair, precision identification of damage mechanisms is matched with photoelectric energy and active ingredients. Combined therapy delivers superior barrier restoration and anti‑aging outcomes.

Integrated approaches and cross‑disciplinary innovation expand skincare possibilities. AMIRO explores digital skin, precise delivery, and precise targeting to deliver more efficient, scientific and safe precision skincare.

New technologies (AI, fermentation engineering, cell engineering) offer novel functional ingredients with higher stability, permeability, and efficacy.

The precision skincare paradigm makes routines more accurate, effective, scientific, and controllable. Starting from root causes and evidence‑based targeting, it ensures ingredient certainty and controllable energy delivery.

Digital skin analysis will enable smarter, customized diagnostics and solutions. In the future, precise layering and zoning will tailor solutions that integrate energy and functional ingredients for each individual.

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