Eye Massage Industry Panorama
Science · Patents · Products · Trends · Safety Guide
Science · Patents · Products · Trends · Safety Guide
Multiple safety incidents in 2025-2026 raise industry concern
Retinal Tear Incident: In October 2025, a netizen with -4.25D left and -5.00D right myopia, after frequent use of a high-temperature high-frequency vibrating eye massager, experienced floaters and black spots, diagnosed with right eye retinal tear.
Dr. Leng Yunxia from Guangzhou First People's Hospital pointed out that high-frequency vibration or physical pressure from eye massagers exerts external force on the eyeball, exacerbating vitreous traction on the fragile retina, directly leading to tears.


High-risk contraindicated groups: High myopia (≥600D or axial length >26mm), history of retinal tear/detachment, recent eye surgery, glaucoma, active intraocular inflammation, eye trauma or tumors.
Fascia Gun Causes Lens Dislocation: The Ophthalmology Department of Harbin Medical University First Hospital has treated multiple cases of lens dislocation caused by using fascia guns on the eyes. Professor Zhang Hong treated an elderly patient whose high-frequency vibration caused lens opacity, partial zonular rupture, phacodonesis, and subluxation, requiring surgery.


57-year-old woman blindness case: A 57-year-old woman used a vibrating massager for 15 minutes daily for a month, resulting in right eye rhegmatogenous retinal detachment and blindness. Another high myopia patient used it only twice and suffered complete lens dislocation with acute glaucoma.
🔗 Yangcheng Evening News🔗 Harbin Medical University🔗 SMZDM Safety SummaryZhejiang Consumer Council tests 20 eye massagers
In October 2024, Zhejiang Consumer Council commissioned third-party testing of 20 popular eye massagers, covering brands like Aox, Supor, Xiaomi, OGAWA, Panasonic, PGG, Philips, priced from ¥100 to ¥900.
Tests: Electrical safety and massage efficacy (300 uses by healthy subjects aged 20-53 to measure asthenopia relief).
Non-compliant products: PGG Smart Moisturizing Eye Massager and BLAUPUNKT Hot/Cold Air Pressure Eye Massager failed internal wiring standards.
| Brand/Model | Asthenopia Improvement |
|---|---|
| Xiaomi Mijia Smart | 63.4% |
| Philips PPM3203E | Improved 6 symptoms |
| Miaojie 3D | 16.4% |
| Other 18 models | ~50% average |
Medical experts recommend optimal heat therapy temperature: ~42℃.
🔗 Xinhuanet / China ConsumerBased on TCM meridian theory
Eye exercises are based on TCM tuina and meridian theory, stimulating acupoints such as Tianying, Jingming, Sibai, and Taiyang to improve blood circulation, metabolism, and tear secretion.
Five key benefits: Relieve eye fatigue, prevent myopia, improve blood circulation, prevent dry eye, promote overall health.


Beijing Tongren Hospital experts Dr. Song Hongxin and Dr. Wei Wenbin: Eye exercises can relieve asthenopia and slow myopia progression, but cannot treat or reverse true myopia.
Dry eye improvement data: After 4 weeks of use, tear break-up time increased by 2.3 seconds on average, basal tear secretion increased by 18%.
40-45℃ heat therapy melts meibum and unblocks meibomian glands. Shanghai Ninth People's Hospital research: proper use of massagers can achieve 60-70% of the effect of manual eye exercises.
Four core technology paths: Air pressure massage, heat therapy temperature control, micro-nano atomization, multi-tech integration.


Important reminder: Claims of "treating myopia" or "reversing astigmatism" are scientifically unfounded. Devices cannot reverse true myopia or shorten axial length.
🔗 Dayi Medical🔗 SMZDM Efficacy科普Breo · Haiershihnuo · Anhui Xiangmei · Individual
Patent 1: Eye Massager (Adaptable to different face shapes)
Patent 2: Eye Massager (Breo v. SKG core patent)
Patent 3: Smart noise control method for eye massage devices
Patent 4: Eye airbag massager (safety interlock structure)
Disi Health · Haiershihnuo · Xinyi Tech · Fujue
Patent 5: Pupil distance adaptive eye massager
Patent 6: Multi-functional eye steam mask with heat therapy
Patent 7: Ceramic piezoelectric pump + silent + zone air pressure
Patent 8: Split-type airbag slim design
Patent 9: Micro-nano atomization penetration technology
Future Wearable Health Technology · Market share >21%
SKG K7 Eye Massager
SKG E9 Eye Massager
SKG E7 Kids Eye Care
Shenzhen Breo Technology · A-share 688793
Breo See7 Eye Massager
Breo Isee16 Eye Massager
Breo iSeeX / iSee 3J / EYE1
Financials: 2025 revenue ¥779M; R&D ¥57.27M (7.35%); online channel revenue ¥472M (60% of total).
🔗 China Business News🔗 China SecuritiesPhilips · Rongtai · Supor · Pangao · Panasonic · Xiaomi
Philips 7501E Eye Massager
Rongtai RT-2188 Eye Massager
| Brand/Model | Price | Key Features |
|---|---|---|
| Supor J15 | ¥399 | Heat + airbag, 3C certified |
| Pangao PG-2801 | ¥299 | Graphene heat + vibration |
| Panasonic EH-SW50 | ¥899 | Atomization, 180g |
| Xiaomi MJAM01 | ¥349 | Mijia APP |
| Bear AMQ-B04C1 | ¥279 | Heat + vibration + atomization |
| JD Cozy | ¥129 | Ultra-light 80g |
| Ishizaki E8 | ¥659 | Hot/cold + atomization |
Top players · ODM/OEM · Industrial clusters
Shenzhen Breo Technology Co., Ltd.
Future Wearable Health Technology (SKG)
ODM/OEM Contract Manufacturers
Over 78% of brands use ODM/OEM manufacturing. Guangdong, Zhejiang, and Jiangsu provinces concentrate about 85% of contract manufacturing resources.
🔗 Xueqiu SKG IPO🔗 Liebiao Manufacturer ReferenceFrom "fatigue relief" to "active eye care" tech transition
Reportify research shows the industry is transitioning from "fatigue relief" to "active eye care," driven by health demand, tech innovation, demographic shifts, and high-frequency internet usage.
Demographics & Eye Use: China has ~1.1B netizens, average 5h37m daily online. Population aged 60+ rose to 19.8%. Over half of those aged 22-29 have had dry eye symptoms for >1 year.
Tech Trends:
· Hot/cold dual therapy products saw 53.6% QoQ sales growth in Q1 2026
· Industry moving toward medical-grade care, professional segmentation, evidence-based tech, and standardized after-sales
· Product segmentation: youth myopia control, post-cosmetic surgery, severe dry eye medical, contact lens compatible, sensitive skin, elderly long-acting
Standard Upgrade: GB/T 4706.10-2024 takes effect August 1, 2026, raising safety and quality requirements. EU CE, US FDA备案, and IEC 60335-2-32:2024 are core export thresholds.
Top-tier brands: Breo, SKG, Panasonic, OGAWA. Breo's Xiao Zhan-endorsed model sold >100k units, with online revenue exceeding ¥100M in 4 days.


Students vs Office workers · Efficacy matching · Safety
Students: Study/screen time causes basic eye fatigue. Budget <¥500. Prioritize "basic heat + lightweight portable".
Office workers: Late nights/long screen time cause dry, sore, swollen eyes. Budget ¥1000-1500.
Three core selection factors:
· Efficacy match: Dryness → heat/atomization; soreness → acupoint massage; puffiness → hot/cold dual
· Safety & experience: Low noise (≤40dB), temp accuracy, material antibacterial rate (≥90%)
· Scenario fit: Foldable, long battery, view window
| Parameter | Industry Standard / Typical Spec |
|---|---|
| Timer | ≤15 minutes |
| Noise | ≤40dB |
| Heat temp | 40-42℃ (max 50℃) |
| Cold temp | 5-15℃ |
| Safe pressure | 1.2-1.8N |
| Battery | 1200-2600mAh |
| Weight | 80g-290g |
| Safety standards | GB 4706.1/4706.10/18401 |
Usage notes: Single session ≤15-20 minutes, never wear overnight. Heat therapy safe temperature 38-42℃; some products have tested up to 60℃, posing burn risk.
🔗 39 Health Office Ranking🔗 Sina Finance Year-End Review
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